Target Audience

Target Audience...

Today we thought about how to target an audience. In order for my music magazine to be effective I need to make sure my magazine appeals to my target audience. So far I am thinking that my target audience will be around 16-25 as they are the type who read my music taste. To enable that this information is accurate I will set up questionnaires and research into my magazine. I will focus on qualitative as these are opinion based questions and therefore are more personal. Furthermore, I think it would be a good idea to use open questions when interviewing my target audience as I can gain a personal response from each. To do this it would be best to film, maybe a focus group of my target audience. Throughout the project I know it's important to keep my target audience in mind, this means showing them my drafts, ideas and rough cuts and gaining constant feedback throughout and how their input helped shape and form my magazine.