Target Audience- Even when you glance over at this article you can tell its aimed at a younger audience. The whole piece is a summer special which is more associated with a younger audience as they are most concerned about what is best to wear in the summer and the plans that are in the summer. Even the image is linked with the younger generation due to the costume the model is wearing and the age he is. Overall I would say the target audience will be around the age of 16-25. This is the type of audience I want to aim for when I create my magazine as they are most interested in the type of music that I am focusing on.
Layout- The layout is very common within double page spreads as the image is on the left and followed by the article on the right. They are separated from each other to make it easier for the audience to read. The main article is set out in a column and spacing is a technique used to add structure and separate the lines. When creating my magazine my teacher advised my to stick to 3 columns as it looks best and it gets enough information across to the reader, therefore I don't think I will follow this pattern of columns as I believe this doesn't look as good. However I do like the way the dominant image is separate from the text as it looks good and allows a clear distinction between them both. The title is at the top of the columns is a bigger font to allow the audience information about what it is about and the page number in the bottom right hand corner as well as the issue date and the Billboards website. Most magazines include the page number in the bottom right hand corner its a consistent theme that runs throughout most magazine as its an easy access for the reader and allows them to know what page they are on. I will use this when I create my magazine.
Style- Billboard are a modern, young magazine that like to focus on chart music and whats in now and from there style they allow the music genre to be shown off. Due to them doing a "summer preview" you can tell that they are fresh and new and like the audience to know whats coming and who is going to be big this summer. The summer time special is specific to Billboard as you wouldn't find mojo or NME doing a summer time special as it just doesn't fit into their range and target audience. So even the name of the article is special to their style of the magazine. I will consider style very carefully as soon enough I will be doing a drawn up draft of my magazines as I think it will be good for a first attempt as I need to see where I would put everything and what it would look like. It will good to use as a start basis.
Images- Only one image within this article however, it's a dominant one and takes up around 50% of the entire double page spread and the man portrays the typical conventions of that music genre. Mainly his costume shows that stereotypical youth in his shorts and top to show the casual look and further imply the summer preview special and therefore shows the magazine has thought about what image to show. He is directly looking at the camera and his body language shows him being quite cool and looks as if he is pretending to be an aeroplane (to possibly enhance the summer edition) His age and appearance portray the typical man who would buy this magazine, young and loves the summer likes to have fun, is out going and just likes to have fun. When creating my magazine I think I will use one main image exactly like this magazine however I think mine will be a women as I can access one easier, I have the perfect girl who would fit into this genre of music and this type of magazine.
Colours- Colours have connotations towards them and now due to this being a summer preview you associate certain colours with it, such as bright happy colours and this is exactly what Billboard have tried to do, however they do it in a subtle way where it's not to in your face and it still looks neat and tidy. The word summer is written in a variety of different colours to show the change in time and to represent happiness. Blue is a colour that sticks out within this as it's used for the dots in between some of the words and it a dominant circle colour used in the background of the article. Blue can used to show clear and fresh and new, it's create a calm atmosphere and works well against the white. Green is another colour used to highlight something out to the reader. The green is used as it matches with the summer special and is shows nature and grass and is one of the colours of summer. Billboard have thought very hard when it comes to colours and when I make my magazine I will consider colours very carefully as it's important for them to match my article and make sure they give off the right connotations and work in contrast to each other.
Article- The article is the key to everything. All the colours, fonts images need to match up to the article and in this case Billboard have done a brilliant job of that. The article is about a new up coming artists called T.L Within the article they are foreshadowing his greatest and informing the audience that he is going to be a rising star and something big is going to happen. Therefore due to this article you get the impression this is aimed at a younger audience who don't mind listening to new things and who are open to change. They want to be in the know of what is going to be in this charts this summer. When it comes to making my magazine I will enable that my article matches the audience however I think mine will be in the form of an interview therefore I think it would be best if I analysed an interview at some point to get a good idea of what they are like and what sort of questions are asked and how the layout works.
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